Drastically Increase Your Startup’s Chances for Success by Owning a Niche

Unicorns are all the buzz these days. Companies such as Snap and Dropbox inspire an entire generation of entrepreneurs around the world to dream big. But by focusing on major problems, huge markets and billion-dollar exits, many entrepreneurs take the wrong approach to growing their business and miss the chance to create and control a profitable company.
One of the most effective ways to start a company with little or no investment is to establish a niche. Here are five tips to help you find yours.

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