5 Reasons You Need to Stop Ignoring Influencer Marketing

Influencer marketing has exploded in popularity over the past few months. ItÂ’s been a viable marketing strategy for several years, but now it’s something that businesses of all sizes want to experiment with.
This marketing segment is booming so much that my company had to spin off a stand-alone influencer marketing agency to handle the demand. For the brands still on the fence, here are five reasons you need to take advantage of this organic and effective marketing strategy:
1. Native ads are more effective than traditional ads. Traditional ads work, but overall, consumers are becoming immune to them. A banner ad can be spotted a mile away and ad blockers are becoming increasingly popular. Facebook advertisements and Google pay-per-click ads are also easily avoided.

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